Today, we step into business expansion and particularly geo expansion, by welcoming Adefolu Majekodunmi, co-founder and managing director of Asseco Nigeria, co-founder and non-executive director of Capricorn Digital and President of European Business Organisation Nigeria.
Expanding a company geographically on the African continent can be tricky and costly. How do you operate a company far from its headquarters? Where and how to start? When to pull the plug if necessary? Those are some of the questions we have been discussing with Adefolu.
With over 15 years of experience in expanding geographically digital businesses in Africa, Adefolu four principles: People, Process, Platform, Patience are pure practical wisdom!